Carl Jones

Carl Jones is a Managing Director focused on advising private equity investors, boards, and executive teams on how to translate AI and digital technologies into measurable enterprise value. His work sits at the intersection of AI strategy, commercial analysis, and financial modeling, helping investors and management teams identify where technology investments can accelerate growth, expand margins, and strengthen competitive positioning.

Mr. Jones works closely with investors throughout the investment lifecycle, from commercial and technology due diligence through value creation strategy and post-transaction transformation. He helps investors assess the strategic and technical viability of AI-enabled businesses, evaluate competitive positioning, and quantify the financial impact of digital investments on revenue growth, operating efficiency, and enterprise valuation.

He has extensive experience helping organizations design and execute AI-enabled value creation programs, including identifying high-impact AI opportunities, developing product and platform strategies, and building the financial and operational roadmaps required to translate emerging technologies into durable competitive advantage.

By combining deep technology expertise with rigorous commercial analysis, Carl helps investors and CEOs make confident decisions about AI and digital investments and translate those investments into sustainable enterprise value.

Prior to joining FTI, Mr. Jones served as the Director of Operations for a technology start-up and was a Senior Associate within the Strategy and Operations practice at PwC.

Relevant Experience

• Developed AI strategy for $15B energy company. 
• Developed AI strategy for $500M digital publishing company.
• Developed AI value creation plan $500M marketing technology company. 
• Defined AI transformation strategy and led rapid prototyping for Ad Sales company. 
• Led AI innovation workshops and rapid prototyping for a leading mining company. 
• Performed AI due diligence for a leading private equity company. 
• Performed business plan review for AI-enabled marketing technology company.
• Provided program management leadership to a DTC streaming service. Reduced video streaming platform costs by +20%, while enhancing back-end systems. 
• Developed Cloud and SaaS transformation financial model and pricing strategy for global technology company.